I just bought a bottle of perfume for my girlfriend. The visit led me to consider the notion of selling smell to fulfill the objective of personal branding.
These liquids supremely distinguished from one another, by colour, bottle shape, embossed & debossed packaging.
Colours glinting, famous faces staring out, themes immortalised, frozen in time, captured inside and around these here bottles, almost like a halo, a spirit…..a physical representation of the intangible, indescribable fragrances therein.
Thus is the mysterious experience of scent….beyond words.