The First rule of Smell Club…

…is you do not talk about Smell Club – at least not in English. is a Japanese innovation, tagging  different odours from around the world and pinpointing them on a map.

Planning a trip to Sydney? Well apparently ‘Caffe Latte’ is what you nose should know (

Is this concept destined for greatness or that big booboo bin dedicated to Japanese inventions? Time will tell

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