Experience the Scent of Music. 1 day(s) to go. http://lnkd.in/bWibxYR
#TheScenthesizer #HeinekenSG
Scent Marketing Australia
Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure. Amazing working with Dean Chew of Darker than Wax to curate this trans-sensory rollercoaster or aural-come-olfactory pleasure. Big ups to the guys at Iris, FreeFlow and of course Heineken for creating this forum to bring the magic together. Looking forward to whats still to come….keep your eye balls peeled and your nose hairs reeled….be prepared to be blown away.
Colleges and universities are capturing the unique elements of their brands and creating signature scents. So far, the scents have been sold as personal fragrance rather than environmental scents, but it is the next logical step to use the signature scents at recruiting events, open houses, freshman orientation and other events on campus and off.
Here are some examples:
Texas A & M – rose, vanilla and apple
Penn State University (women’s)- cassis, Moroccan rose, evening lilac, jasmine, raspberry blossom, vanilla and amber
University of North Carolina (men’s) – neroli, lemon, bergamot, lavender, geranium, white pepper, tonka bean, vetiver and cashmere woods
University of Florida (women’s) – orange valencia, white grapefruit, orange flower, honeysuckle, hibiscus and musk
University of Oklahoma (men’s) – crushed basil, neroli, bergamot, geranium, jasmine, sandalwood, cedarwood and musk
Notre Dame is about to release its own signature scent shortly but the details have not been shared. In addition to perfume and cologne, Notre Dame’s scent will be available in body wash, lotion, aftershave, hand sanitizer and lip balm.
Jennifer Dublino reports (June 28th, 2013)
Tired of your hands smelling like cucumbers, orange blossom, or whatever other feminine fragrance happens to be in the soap around your house? Pick yourself up some ManHands Manly Scented Soap ($6). These uniquely scented, handmade soaps come in amazing manly scents like beer, cash, bacon, bonfire, top soil, baseball glove, fresh cut grass, and muscle rub. The only downside? They’re bar-only, so if you’re looking for a pump soap to replace the liquid lavender by the bathroom sink, you’re out of luck….
http://uncrate.com/stuff/manhands-manly-scented-soap/?utm_medium=referral&utm_source=pulsenews.
http://www.etsy.com/shop/manhandssoap
…”Designed at the Parisian perfume house Robertet, the product contains a ‘feel-good’ chemical that creates a sense of pleasure and wellbeing in the wearer, according to the company, which reduces stress and hinders compulsive eating habits. The main ingredient in PRENDS-MOI is Betaphroline, which reacts with keratinocyte cells in the skin to release beta-endorphins that aid positive emotions. The fragrance also uses caffeine, carnitine and spirulina extract to activate enzymes involved in the breaking down of fat in the body. The company suggests rubbing the perfume onto the areas of the body that the wearer wants to slim for the best effect. As well as providing therapy for slimmers, the fragrance was also designed to offer an attractive odour, with notes of “bergamot, jasmine, ylang-ylang and freshly picked lilac”. One 100ml bottle is priced at EUR 42.
While the jury may be out on how effective the product is at helping its users lose weight, the company claims some 75 percent of women who used the perfume for 28 days said it limited their urges to snack…”
Reported by Springwise – http://www.springwise.com/fashion_beauty/france-fragrance-slimming-ingredients-aid-weight-loss/
Product developed by – www.velds.fr
For a man of god, the Holy Father certainly has expensive tastes. Being the Vicar of Christ, he has access to the countless wealth of the church and certainly has the authority to spend it on what he wills. A custom cologne designed just for his own self though may be taking things a bit too far.
However that is exactly what the Bishop of Rome has ordained. The task has been assigned to celebrity perfume-maker Silvana Casoli which will make Pope Benedict XVI the only person on the planet to have his own fragrance. The scent shall never be duplicated again.
Casoli refused to comment on the details of her perfume (and refused to even give the name of the scent). The only thing that was picked up was that the scent was inspired by the pope’s love of “nature” and used a blend of fragrances from lime-wood, verbena and grass.
Neil Martin at the Human Olfaction Laboratory at Middlesex University, discovered the power of chocolate in an experiment where he filled rooms with three smells, one of chocolate, a “malodour” of machine oil, which most people find unpleasant, and a lemony, pleasant-but-alerting odour, then monitored testers’ moods.
“The aim was to compare the effects of pleasant and unpleasant ambient odours on stress, anxiety, depression and mood,” Martin explains.
“…so far it seems that the smell of chocolate really does make people less stressed and anxious, and more relaxed.”
“In another study we looked at the effect of chocolate on brain activity,” he says. Martin used EEG (electroencephalography) technology to record his participants’ brain waves as they sniffed the air, and found that in both experiments, the chocolate smell consistently led to a reduction in a particular type of brain activity called theta, which is thought to be an index of attentiveness. ” Theta levels dropped, indicating a less stressed and more relaxed state of mind for participants.
Credit:
http://www.smh.com.au/lifestyle/wellbeing/chocolate-find-smells-like-a-theory-20100407-rsel.html
http://www.guardian.co.uk/education/2010/mar/30/chocolate-relaxation-scent-studies
http://www.taipeitimes.com/News/feat/archives/2010/04/01/2003469436
http://www.watoday.com.au/lifestyle/wellbeing/chocolate-find-smells-like-a-theory-20100407-rsel.html
CityCenter Las Vegas…the newest section of “desert gold” named Best Commercial project of 2009, the 18 million square foot complex has emerged replete with starchitecture, job opportunities and of course, the smell of success with ScentAir providing scent delivery technology in four of the five luxury resorts.
ScentAir’s presence is noticed immediately in the enormous spaces designed for spas, dining, shopping and residing. Each property destination has been fitted out with ScentAir’s HVAC technology (the ScentStream) to effectively disperse an exclusive palette of custom created fragrance across their environments, delivering on the promise of a rewarding and engaging guest experience.
Aria Resort & Casino offers over 4,000 guestrooms, 16 restaurants, 10 bars and lounges, 300,000 square feet of meeting space and a full service spa. The fragrance they chose consists of sheer green florals below citrus notes and finishing with vanilla and musk.
Vdara Hotel & Residences greets its guests with a fresh green fig scent and hints of Cassis throughout its non-gaming, smoke-free property. Over 1,400 suites are available, in addition to a sparkling Sky Pool and cabana area.
Crystals Retail & Entertainment is home to an astonishing collection of the world’s most famous elite retailers. Wafting through the open space is a sophisticated green floral fragrance built upon the richness of amber & patchouli softened by notes of fine woods and musk.
Last, but certainly not least, is the majestic Mandarin Oriental Las Vegas. Long known for sincere service and luxurious amenities, the hotel’s crisp scent of citrus and melon notes are balanced by warm spices and myrrh.
Suzanne Robertson, ScentAir’s Gaming Development Manager in Las Vegas, has been working with marketing managers and creative directors since 2006, when CityCenter was just a pie-in-the sky concept. Her invaluable knowlege and influence were depended on heavily as the project took shape.
Other ScentAir Casino clients include City of Dreams (Macau), The Venetian and The Mandalay Bay
Now there is a new development in the world of cougars, and it’s a product designed to help men attract them in the “wild.”
Cougar Scent for Men is a new cologne that, according to the manufacturer, has been scientifically designed to help younger men attract older women — particularly those women who are on the proactive “prowl” for younger men.
According to Marlon Williams, a senior product developer with ScentMark Industries, Cougar Scent was created over a four-year period with extensive testing at each stage of development.
ref: http://www.austinprobe.com/cougar-scent-for-men/
An urban definition of “cougar” is “a woman on the prowl for a younger man”.
SINGAPORE – Seated at the junction of Orchard and Paterson Roads, at the prime site of Singapore’s commercial and shopping artery, ION Orchard, the Orchard Turn retail-cum-luxury residential development, one of the most anticipated projects in Singapore, has opened.
A Shopaholic Fantasy- Laid out over 640,000 square feet of nett lettable space across eight floors, and with 335 shops, ION Orchard, will house a collection of global flagship and concept stores of both established and new to-market brands, covering the spectrum of fashion, lifestyle, entertainment and F&B. Burberry, Dolce and Gabbana, Giorgio Armani, Louis Vuitton and Marc Jacobs, are to name a few.
The mall will also be home to ten duplex flagship stores of some of Singapore’s most favourite international fashion brands. Six of these luxury brand duplex stores comprise a combined area of almost 50,000 square feet.
Speaking at a media preview of the mall’s opening, Ms Soon Su Lin, Chief Executive of Orchard Turn Developments, said: “Our vision for ION Orchard was to create an experience – an icon fitting of its unmatched location at the gateway to one of Asia’s most vibrant shopping strips. This vision has now become a reality, bringing a renewed freshness and energy to the surroundings.”
“True to the multisensory promise that the mall will offer; customized ION Orchard Signature scents have been created and will be subtly diffused throughout the mall…ensuring a complete and engaging experience to any visitor.”
“ION Orchard is committed to redefining the entire customer experience,” says Terry Jacobson, Managing Director of AllSense Pte Ltd. “An architectural masterpiece, it was a no-brainer they decided to extend the traditional paradigm of sight and sound into the realm of scent. Our sense of smell has been long been overlooked as a decisive vehicle through which we as humans perceive and interpret the world around us, perhaps because it is so automatic. Our sense of smell is also the seat of our capacity for memory and emotion – it is on this note we promise ION Orchard shoppers a truly memorable experience!”
About CapitaLand Group (www.capitaland.com)
CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, the multinational company’s core businesses in real estate, hospitality and real estate financial services are focused in growth cities in Asia Pacific, Europe and the Gulf Cooperation Council (GCC) countries.
About Sun Hung Kai Properties (www.shkp.com)
Sun Hung Kai Properties (SHKP) is one of largest developers in Asia, and its core business is in developing all types of projects both for sale and investment. The company has created some of the most memorable icons on the Hong Kong skyline, including International Finance Centre – currently the tallest building in the territory – and it is now developing International Commerce Centre, which will soon reign as the tallest structure in Hong Kong and the third tallest in the world.
About AllSense (www.allsense.com.sg)
With offices in Sydney, Australia and Singapore, AllSense is a pioneer in the creation, deployment and measurement of experiential media for brands and retailers. AllSense partners with ScentAir Technologies Inc, a global presence in aroma marketing solutions and scent delivery systems. With over 20,000 proven commercial placements in 82 countries and generating over 1 billion scent impressons per year, household names like Westin, Sheraton, Jimmy Choo and Lucky Brand Jeans rely on ScentAir to deliver on the promise of a unique in-store experience for their clientele.
ALLSENSE PTY LTD (ABN 64 124 209 918)
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