Tag Archives: research

Urban Smellscapes – Understanding and Designing City Smell Environments

By Victoria Henshaw, this is going to be a good read! Lets let the blurb do the work – “We see the city, we hear the city, but above all: we smell the city. Scent has unique qualities: ubiquity, persistence, and an unparalleled connection to memory, yet it has gone overlooked in discussions of sensory […]

The Bad News for 83% of Advertisers – Sydney Morning Herald & The Age 26/03

What we hear and what we smell are more powerful than what we see…Brand futurist Martin Lindstrom says as little as 50 years ago buying groceries was an experience that thoroughly stimulated all of the senses. Householders traipsed through the clatter and colour of vegetable markets and bought their meat in butcher shops that smelled […]