Tag Archives: fashion

Fashion Season in the Air at ION-Orchard

Spring shopping at ION Orchard promises to surprise and delight the senses with a floral wonderland exuding the Mall’s unique signature scent. Visit L1 Atrium and B2 Concourse for a “scentsational” experience. Campaign Credits – ION Orchard (arguably Singapore’s premiere shopping destination) – http://www.ionorchard.com/ AllSense (ScentAir Singapore) – http://www.allsense.com.sg DDB Singapore – http://www.ddb.com.sg/

Scented Fashion….oh yes!

In a novel attempt to recapture the attention of visually-overloaded consumers, a Swedish fashion label has turned to smell to create a strong brand image and increase sales. A unique scent has been created to represent the Odeur clothing brand, described as citrus, clean and appealing to both sexes. The fragrance has been embedded into […]