“Smell is a potent wizard that transports you across thousands of miles and all the years you have live” – Helen Keller
The human sense of smell is just that – HUMAN. It is deeply felt, personally and culturally relevant. and incredibly emotive.
Processed in the seat of our brains in an area that also looks after our human faculty for memory and emotion, new research today shows what poets, lovers and travelers have -since the beginnings of time- transcribed and romanticized: The powerful connection between our moods, emotion and memory with our Sense of Smell.