For something so groundbreaking, the field of research into scent marketing for businesses has been muted for so long. But no longer….
Scent Marketing Research papers:
Analysis of Autobiographical Memories Triggered by Olfactory…
Congruency of Scent and Music as a Driver of In-Store Evaluations…
Effects of Gender-Congruent Ambient Scent on Approach…
Emotional Responses to Pleasant and Unpleasant Olfactory…
It’s Beginning to Smell (and Sound) a Lot Like Christmas
Odor-associative Learning and Emotion
Odor-evoked Autobiographical Memories
The Use of Olfaction to Improve Indoor Air Quality
Further Scent Marketing Industry Resources for Businesses:
Monell Chemical Senses Center
Sense of Smell Institute Smell & Taste Treatment and Research Foundation
Dr. Rachel Herz – Brown University
Dr. Alan Hirsh – Smell & Taste Treatment and Research Foundation
Eric R. Spangenberg, Ph.D. – Washington State University
Dr. Gerald Zaltman – Harvard Business School