Category Archives: Business using Scent

The Best Smells in the World

Scientists show that smell is the sense that is most connected to memory and this makes one contemplate that a person’s best smell is tied to a favourite memory. Whether it is your mother cooking breakfast or the memory of a beach vacation, these sense memories are waiting to be awakened in your subconscious. Even […]

Neuromorphic Chip Can ‘Smell’ Dangerous Chemicals

Humans can detect over one trillion smells. It will be a scientific breakthrough if machine learning manages to sense even one percent of that. But researches have taken the first step and demonstrated the ability of Intel’s Loihi chip, a neuromorphic chip, to learn and recognize the scent of at least 10 different hazardous chemicals. […]

Rotten Zombie Aroma

The tradition of Halloween originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off ghosts. This Halloween, Skittles candy brand is giving away Zombie Skittles costumes with a special button that lets the wearer release the “aroma of rotten zombie.” The costume is designed to look […]

Smells Can Boost Learning During Sleep

A recent study, which uses rose scents to boost memory performance, investigates the role of odour in learning and memory. Olfaction is one of the oldest senses and links closely to parts of the brain that deal with emotion and memory. Learning anything new relies on the conversion of details from the short-term memory into […]

Cologne In The Wild

Would you be caught on a date without cologne or perfume? The right or wrong scent can make or break a romantic meeting among humans. A new study finds we are not alone in that regard. It has been discovered that male ring-tailed lemurs emit a fruity and floral smell from their wrists when they […]

Scented tour of Singapore – TimeOut

Always good to see our clients making the hit list on this scented walking tour of Singapore… “She’s done the architectural walks and food trips, this time Goh Siau Rui follows her nose and discovers the city’s best-smelling customised scents…”

Dance Music smells like Spring Rain – My Paper

Dance music smells like spring rain “If music had a smell, what would it be?” Scent expert and business-development director of scent provider AllSense, Mr Terry Jacobson, was tasked to design scents to accompany music for The Scenthesizer, a Heineken Green Room party held at Gillman Barracks. My Paper spoke to the 37-year-old about how […]

Heineken pushing boundaries in Music and Scent

Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure. Amazing working with Dean Chew of Darker than Wax to curate this trans-sensory rollercoaster or aural-come-olfactory pleasure. Big ups to the guys at Iris, FreeFlow and of course Heineken for creating this forum to […]

The Odor Effect: Stores That Smell Better Do Better Business – Jewelers’ Circular Keystone

Take a whiff. What does your store smell like? If the answer is Mr. Clean, Lean Cuisine, or “nothing,” consider the latest research in scent marketing. Time magazine reports that researchers in Belgium recently conducted a 10-day experiment at a chain bookstore that gauged customer behavior when the smell of chocolate wafted through the air. […]

Universities Commission Signature Scents

Colleges and universities are capturing the unique elements of their brands and creating signature scents. So far, the scents have been sold as personal fragrance rather than environmental scents, but it is the next logical step to use the signature scents at recruiting events, open houses, freshman orientation and other events on campus and off. […]