Supermarkets up spend with Scent
“The smell in the atmosphere of a supermarket can effect consumer spending. THE FUTURIST reports that in experiments in supermarkets in Japan, it was found that spending went up when the smell of lemon was added…”
Rediscovering the Role of Scent in Business, Art, Advertising & Lifestyle
“The smell in the atmosphere of a supermarket can effect consumer spending. THE FUTURIST reports that in experiments in supermarkets in Japan, it was found that spending went up when the smell of lemon was added…”
