Dentists fight phobia with scent
“It appears that scent technology will play a compelling role in the business of dentistry. The use of relaxing, soothing, warm scents in the dental environment can solve two major business issues for dentists. [1] Scents have been proven to increase sales in other business arenas and they can do the same for dentistry. [2] The use of ambient good scents could decrease the pervasiveness of one of the biggest fears associated with dentists. “
Excerpt from Dental Economics, to read the complete piece see http://de.pennnet.com/articles/article_display.cfm?Section=ARTCL&C=Feat&ARTICLE_ID=284912&KEYWORDS=scentair&p=54
