Bank Leumi takes ScentAir to 100 retail branches
“Our point of view is that we want to make people feel more comfortable in the bank. People normally come into the bank with some kind of apprehension. We want them to come in feeling relaxed, and don’t think it’s the same thing as a supermarket opening its ovens to get buyers to spend more money.”
We want to give the feeling of being at home.”
According to a Bank Leumi press release, research has shown that adding a scent “element” helps a business retain customers and can ensure repeat visits.
As reported in The Jerusalem Post, JAN 10, 2008
http://www.jpost.com/servlet/Satellite?apage=1&cid=1199964891403&pagename=JPost%2FJPArticle%2FShowFull
