Appliance Retailer applies scent to boost sales
“And many marketers would argue that adding a pleasant scent to a product or a retail environment is no more coercive than installing marble fixtures or flattering lighting. When H.H. Gregg, an appliance retailer in the southeast, planned to refurbish some of its stores, it researched layout, color, and lighting, as well as scent, to create a more congenial shopping experience. The faint smell of home cooking — apple pie, sugar cookies — has helped boost sales 33% in the remodeled stores. “We’re not treating this like a head shop, where you’ve got incense all over,” says Jim Newell, director of marketing. “It’s subtle. You don’t want people to go, ‘Whoa! Pie!’ That would put them off a little bit.”
Excerpt from http://www.fastcompany.com/magazine/97/brand-spirit.html
