Aroma is the ‘New Black’

ScentAir Australasia has been deploying dry-air fragrance systems across pubs and clubs. Now pokie rooms are smoke free and smelling better than ever, and both publicans and patrons are reaping the benefits

Thanks to some smart aroma consulting, you can take the guesswork out of selecting the right fragrance to represent your brand or your business (beyond of course what just smells right).

Naturally, selecting scent based on the behaviour it encourages is paramount, however brands and marketers would do well to look into the intriguing legend and legacy fragrances have carried with them for centuries.

ScentAir describes some such fragrance characters at http://www.scentair.com.au/Scent-Palette/aroma-marketing-fragrance-descriptions.html

Try this wacky experiment courtesy of the ABC: http://www.abc.net.au/spark/smelly/whats/

From ‘nightflowering Jasmine’ to ‘Italian coffee’, what have I been missing out on for all these years?

http://www.lonelyplanet.com/bluelist/index.cfm?fa=main.viewList&list_id=1322

It has been a great opportunity to study how scent affects different retail environments, its applications seems almost limitless.

For me, the greatest thing has been recovering my own sense of smell and understanding how people in general can use it to make life a richer experience.

We have successfully deployed www.scentair.com.au.

Since winning the distributorship for ScentAir into Australia / New Zealand, and after scent training at their head office in Charlotte, North Carolina; I can say it has been an exciting yet steep learning curve into the art, science and business of ‘Aroma Marketing’

“Smell is one of the biggest triggers of memory that we have. And food smells can take us back to special moments in our lives.”

Bob Sassone @ SlashFood.com lists his 8 favourite food smells:

1. Chocolate chip cookies: Mmmmmmm…I would assume that this is on almost everyone’s list. Unless you don’t like chocolate, which means it would be hard for me to talk to you. Also includes other types of chocolate and hot cocoa.

2. Apples: My favorite season is fall, and fall to me means apples. I love that crisp, clean smell. In fact, I love the smell of all things apple: apples, apple pie, dishwashing liquid that smells like apples, even the smell of Apple computers.

3. Tomato sauce: I come from an Italian family, so this is big for me, whether it’s in pasta or on pizza.

4. Oranges/Citrus: I used to devour Sunkist oranges when I was a kid. Oddly, I don’t eat as many oranges or drink as much orange juice as I used to, though the cologne I use has a very strong orangy-citrus scent.

5. Bananas: Banana bread more than bananas, for some reason.

6. Parmesan and Romano cheeses: See #3.

7. Rosemary: This is the secret ingredient in so many different types of foods.

8. Bacon: No explanation necessary.

 To see the rest of this piece, including a whole heap of mouth-watering responses, check below:
http://www.slashfood.com/2006/07/19/slashfood-ate-8-favorite-food-smells/