With the convenience of online sales and increase in pertrol costs, what should retailers do to convince consumers to keep coming instore?
Sure, humans are social creatures, and places like shopping centres provide ‘destinations’ but people are more time poor than ever and Sydney traffic isn’t getting quicker!
The conservative approach would be to batten down the hatches, go into a protective retail shell and try weather out the downturn in consumer spending – Especially if you sell ‘non-essential’ goods!
