News Limited to launch scented campaigns in print.
AdNews breaks the story – http://www.adnews.com.au/news.cfm?NewsID=4279&alpha=1805&beta=12170
Archive for the 'Scent in the Media' Category
Scented Newspaper is coming to Australia!
February 13, 2008Modern Bride Magazine calls scent a brilliant idea!
February 8, 2008
Scent-sational
Infuse your big day with fragrances by renting a scent machine (from $300, scentevents.com). They are discreetly sized and scent an area up to 2,000 square feet with one cartridge.
From Modern Bride magazine
ScentEvents uses ScentAir, here featured with ScentWaves – http://www.scentair.com.au/Scent-Delivery-Systems/Scent_Delivery_Systems.html
Notebook on “Scents of Self”
February 7, 2008We can garner valuable insight into the potency of environmental scenting by looking at the human historical love in wearing perfume.
“…Without their perfume lines, many of the great fashion houses of the world would struggle to exist. According to industry sources, brands such as Chanel, Armani, Versace and Gucci, just to name a few, may derive anywhere from 40 to 50 per cent of their incomes from perfume. What drives those sales is that perfume not only smells good, but the glittering flacons also offer a way for the customer to buy into the brand. “Perfumes deliver dreams,” says British fragrance expert and author Susan Irvine. “They allow the wearer to project themselves into a new reality; one where they’re richer, more attractive, more popular than in their own lives. If you can’t afford a Chanel suit you can still wear Chanel No.5 and get the feeling you’re part of that elite club…”
http://www.notebookmagazine.com/you/article/full/729/Scents-of-self
The Volkswagen ‘VbubbleU ‘ – ScentAir takes your nose for a Drive
February 7, 2008ScentAir takes interactive scent sampling to the road.
The Volkswagen or ‘VbubbleU ‘ shows that scents are as powerful as brand icons when it comes to associating memories and emotions with experiences
http://autobeat.blogspot.com/2007/04/scentair-takes-your-nose-for-ride-in-vw.html
“Scents of space” says Sydney Morning Herald
February 6, 2008Sydney Morning Herald talks about increasing popularity in using ambient scent both in home and business settings.
“What Helen Keller described as the “fallen angel” of the senses is undergoing a renaissance. Top architects, scientists, psychologists and marketers are exploring the hidden powers of aroma – in particular, its mysterious ability to plug straight into our memories and emotions – and their discoveries look set to shape our lives in subtle but significant ways.”
“Architecture will become more smell-oriented,” says Anna Barbara, a Milan-based researcher and author who specialises in the links between built space and aroma. “We are at the beginning of a sort of revolution. We could be ready to imagine a ‘smell design’.”
A well compiled article with a particular bent on architecture and increased aroma usage. A bit short on information covering different modes of scent delivery.
Meg Mundell
February 6, 2008 – 12:42PM
http://www.smh.com.au/news/house–home/scents-of-space/2008/02/06/1202233895536.html
Kool Aid scented Reeboks
February 4, 2008
Reebok is set to launch the first in a line of shoes with the built-in scent of America’s favourite drink Kool-Aid. “When two great names like Reebok and Kool-Aid brand get together, the result is some of the freshest gear to ever hit the streets,” promises Reebok’s promo speel. Unveiled on 1 February, the first three ‘SKUs’ are grape, cherry and strawberry. That box-fresh Kool Aid fragrance comes from scented sock liners inside the shoes. Other aromas to look forward to include orange, lemonade and lemon-lime. There’s no indication as yet on whether the Kool Aid kicks are going to waft down to Australia. Perhaps a custom Cottees cordial range?
Gilly Hicks Sydney, an X-rated Abercrombie?
January 30, 2008The new brainchild (or should we say ‘sex’ child) of the Abercrombie family – Gilly Hicks.
See the video clip if you dare…http://www.gillyhicks.com/
True to the Abercrombie & Fitch brand, ScentAir deployed A & F’s scent signature using ScentAir’s HVAC scent delivery system.
If you visited an Abercrombie store, or more so if you have visited more than one Abercrombie’s store you will notice the mood the fragrance creates (together of course with other visual / auditory cues).
It is useful to note that generally scent is most effective when deployed subtly, however the Abercrombie & Fitch brand demands an extreme in-store experience to remain true to itself.
Follow your Nose to a New Home
January 28, 2008“It’s not the new open floor plan or the designer faucets or even the trendy wall colors. No, it’s the smell. It very well could be your nose that determines the next place you choose to call home. The role of scent is a huge factor when it comes to model homes for homebuilders, assisted living facilities and other dwellings that you want to spend a lot of time in. Buying a new home is a very emotional purchase, and there’s a Suwanee-based business called Scent Air that’s conducted tests which indicate a 40% improvement in mood when people are exposed to pleasant fragrances. ScentAir provides ‘aroma marketing’ for retailers, builders and others.”
<!– end –><!– start –>Published Jan 26, 2007 <!– end –>
http://www.dawsontimes.com/RealEstate/need-a-new-home-follow-your-nose.shtml
“Perfume” The Movie Trailer
December 16, 2007Ragtrader Feature Article on Scent Marketing – 2 November 2007
December 3, 2007“Smart retailers aren’t just relying on a shop window to lure shoppers inside their doors these days……Research suggests shoppers will stay 30% longer in a sweet-smelling store…”
Nina Lees talks about this international trend happening in Australia
Ragtrader is Australia’s premiere fashion business magazine
www.ragtrader.com.au
