The 50ml bottles carry the three letter code of the airport they are purchased in, and the fragrance inside is designed to evoke that city’s atmosphere. For example, in the company’s own words, the Vienna perfume is reminiscent of “A walk from the peaceful Danube – banks full of enchanting scents of fresh mint, cut grass and water flowers – to an outdoor breakfast in the Palace garden of Belveder. Enjoy the garden’s baroque atmosphere and the gourmand scents of Wien’s pastries, delicious with their gourmand notes of vanilla, liquorice, chocolate and coffee.” Created by Parisian Gerald Ghislain and Magali Senequier, the scents currently listed online represent Munich, Vienna, Istanbul, Budapest and Frankfurt. The bottles carry a suggested retail price of EUR 29, and are due for full global release in late 2011.”

http://www.thescentofdeparture.com/
http://www.springwise.com/fashion_beauty/scentofdeparture/

The ‘Eau de Engine’ cologne, which has been created by ideas agency Tongue, is aimed at men and carries the strapline, “Why smell like a man, when you can smell like a V8”.

At Vodafone, we believe there is nothing more enthralling than the pungent smell that froths from the underbelly of a V8 Supercar.

This intoxicating aroma of ethanol mixed with burnt rubber, just does it for us every time. As principal sponsor of TeamVodafone, we’re proud to announce the launch of Eau De Engine; a stunning new fragrance for men that embodies everything we love about racing- the heroism, the unihibited masculinity, the V8 power, and let’s not forget, the unforgettable scent of burnt rubber.

“Both Jamie and I have been fortunate enough to climb to the top of the V8 mountain and inhale the rarefied air usually reserved only for V8 motor racing winners,” explains Craig Lowndes, TeamVodafone driver. “This is a chance for all Australians, not just motor sport enthusiasts, to know exactly what that smells like.”

Jamie Whincup, brings further light to the philosophy behind Eau De Engine by explaining, “There is nothing like the sweet smell of success, mixed with grease and burnt rubber. Behold the scent of motorsport passion! May the true essence of this great sport ignite the nostrils, and unleash the zeal and passion of the Australian public.” 

 Why smell like a man, when you can smell like a V8.

http://blog.vodafone.com.au/blog/news/eau-de-engine-fragrance-by-teamvodafone/
http://www.bandt.com.au/news/breaking-campaign–vodafone-races-ahead-with-v8-co

http://www.smh.com.au/business/media-and-marketing/making-you-hungry-well-it-makes-scents-20101002-161vz.html

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“ION Orchard was designed by British architectural firm Benoy, retail design specialists who created the Bullring in Birmingham and Lend Lease’s Bluewater shopping centre outside London, and at last year’s real estate summit in Hong Kong, MIPIM, it was named best shopping centre in Asia.”

Credit: The Australian, March 29, 2010

http://www.theaustralian.com.au/news/executive-lifestyle/sweet-smell-of-success-on-orchard-road/story-e6frg9zo-1225846957347

Smell Chocolate and feel better, says research

Neil Martin at the Human Olfaction Laboratory at Middlesex University, discovered the power of chocolate in an experiment where he filled rooms with three smells, one of chocolate, a “malodour” of machine oil, which most people find unpleasant, and a lemony, pleasant-but-alerting odour, then monitored testers’ moods.

“The aim was to compare the effects of pleasant and unpleasant ambient odours on stress, anxiety, depression and mood,” Martin explains.
“…so far it seems that the smell of chocolate really does make people less stressed and anxious, and more relaxed.”

“In another study we looked at the effect of chocolate on brain activity,” he says. Martin used EEG (electroencephalography) technology to record his participants’ brain waves as they sniffed the air, and found that in both experiments, the chocolate smell consistently led to a reduction in a particular type of brain activity called theta, which is thought to be an index of attentiveness. ” Theta levels dropped, indicating a less stressed and more relaxed state of mind for participants.

Credit:
http://www.smh.com.au/lifestyle/wellbeing/chocolate-find-smells-like-a-theory-20100407-rsel.html

http://www.guardian.co.uk/education/2010/mar/30/chocolate-relaxation-scent-studies

http://www.taipeitimes.com/News/feat/archives/2010/04/01/2003469436
http://www.watoday.com.au/lifestyle/wellbeing/chocolate-find-smells-like-a-theory-20100407-rsel.html

named Best Commercial project of 2009

CityCenter Las Vegas…the newest section of “desert gold” named Best Commercial project of 2009, the 18 million square foot complex has emerged replete with starchitecture, job opportunities and of course, the smell of success with ScentAir providing scent delivery technology in four of the five luxury resorts.

ScentAir’s presence is noticed immediately in the enormous spaces designed for spas, dining, shopping and residing. Each property destination has been fitted out with ScentAir’s HVAC technology (the ScentStream) to effectively disperse an exclusive  palette of custom created fragrance across their environments, delivering on the promise of a rewarding and engaging guest experience.

Aria Resort & Casino offers over 4,000 guestrooms, 16 restaurants, 10 bars and lounges, 300,000 square feet of meeting space and a full service spa. The fragrance they chose consists of sheer green florals below citrus notes and finishing with vanilla and musk.

Vdara Hotel & Residences greets its guests with a fresh green fig scent and hints of Cassis throughout its non-gaming, smoke-free property. Over 1,400 suites are available, in addition to a sparkling Sky Pool and cabana area.

Crystals Retail & Entertainment is home to an astonishing collection of the world’s most famous elite retailers. Wafting through the open space is a sophisticated green floral fragrance built upon the richness of amber & patchouli softened by notes of fine woods and musk.

Last, but certainly not least, is the majestic Mandarin Oriental Las Vegas. Long known for sincere service and luxurious amenities, the hotel’s crisp scent of citrus and melon notes are balanced by warm spices and myrrh.

Suzanne Robertson, ScentAir’s Gaming Development Manager in Las Vegas, has been working with marketing managers and creative directors since 2006, when CityCenter was just a pie-in-the sky concept. Her invaluable knowlege and influence were depended on heavily as the project took shape.

Other ScentAir Casino clients include City of Dreams (Macau), The Venetian and The Mandalay Bay

Strong and metallic – for NASA engineer and astronaut Gregory Chamitoff, who is on board US space shuttle Discovery, that is what the final frontier smells like. “

There is one smell up here that is really unique though and that is the smell, we just call it ‘the smell of space’. “I haven’t had a chance to do a spacewalk yet … but when the other guys did and they came back in … there’s this really, really strong metallic smell. “It’s really cool.”

For rookie astronaut Kevin Ford, Discovery’s pilot, both the sounds and smells of space have surprised him. “It’s like … something I haven’t ever smelled before, but I’ll never forget it,” Space.com reported him saying.

“You know how those things stick with you.”

Read full piece at http://www.smh.com.au/technology/sci-tech/smell-of-space-strong-metallic-and-unique-nasa-astronauts-say-20090907-fddm.html

At Bloomingdale’s, holiday planning starts in May, with Dennis Dunn (the store’s visual merchandising director) and his staff sitting around a conference room table sniffing scent samples. With the array narrowed down to about eight scents, the smells are then worked into the overall theme of visuals and, as each presentation is assembled, the ScentAir canisters are strategically hidden.

Dunn will change out the scents midway through the holiday season, “so it’s a constant, updated fresh scent which makes the whole experience different.” The Manhattan Bloomingdale’s is a tourist destination in its own right and there’s a need to “create theater,” Dunn says. “That’s what we’re known for. By the time customers get to the sixth floor where the Christmas shops are, they are mesmerized.” And, for many of them, they want to take it all home with them, including the scent. “We get asked so often…if they can buy it,” he says.

Customers wishing to purchase a form of marketing may be the highest praise. And that’s exactly why Conroy believes scent marketing is here for the long haul. “The adoption of scent as a legitimate form of communications has been proven and now accepted [and] I expect it to become more ubiquitous across retailing in the years to come.”

Cougar Scent for Men is a new cologne that, according to the manufacturer, has been scientifically designed to help younger men attract older women — particularly those women who are on the proactive “prowl” for younger men.

According to Marlon Williams, a senior product developer with ScentMark Industries, Cougar Scent was created over a four-year period with extensive testing at each stage of development.

ref: http://www.austinprobe.com/cougar-scent-for-men/

An urban definition of “cougar” is “a woman on the prowl for a younger man”.