Archive for the 'Business using Scent' Category

« Older posts

Eau De Engine, the New Scent by Team Vodafone

December 14, 2010

Vodafone has launched a new cologne that smells of burnt rubber and gasoline to promote its TeamVodafone and involvement in the Sydney 500.

The ‘Eau de Engine’ cologne, which has been created by ideas agency Tongue, is aimed at men and carries the strapline, “Why smell like a man, when you can smell like a V8”.


At Vodafone, we believe there is nothing more enthralling than the pungent smell that froths from the underbelly of a V8 Supercar.

This intoxicating aroma of ethanol mixed with burnt rubber, just does it for us every time. As principal sponsor of TeamVodafone, we’re proud to announce the launch of Eau De Engine; a stunning new fragrance for men that embodies everything we love about racing- the heroism, the unihibited masculinity, the V8 power, and let’s not forget, the unforgettable scent of burnt rubber.

“Both Jamie and I have been fortunate enough to climb to the top of the V8 mountain and inhale the rarefied air usually reserved only for V8 motor racing winners,” explains Craig Lowndes, TeamVodafone driver. “This is a chance for all Australians, not just motor sport enthusiasts, to know exactly what that smells like.”

Jamie Whincup, brings further light to the philosophy behind Eau De Engine by explaining, “There is nothing like the sweet smell of success, mixed with grease and burnt rubber. Behold the scent of motorsport passion! May the true essence of this great sport ignite the nostrils, and unleash the zeal and passion of the Australian public.” 

 Why smell like a man, when you can smell like a V8.

http://blog.vodafone.com.au/blog/news/eau-de-engine-fragrance-by-teamvodafone/
http://www.bandt.com.au/news/breaking-campaign–vodafone-races-ahead-with-v8-co

Posted in Aroma Marketing, Business using Scent, Campaigns, Scent in the Media | Leave a Comment »
Tags: , , ,

“Aroma billboards on way to Australia.” – Sydney Morning Herald

October 3, 2010

Mark Russell, from the Melbourne Age, talks to us about Scent Marketing as a trend. He anchors his article on the billboard we recently scented in North Carolina.

http://www.smh.com.au/business/media-and-marketing/making-you-hungry-well-it-makes-scents-20101002-161vz.html

//

A rare sight, for now... the aroma of grilled beef wafts from this US billboard.

A rare sight, for now… the aroma of grilled beef wafts from this US billboard.

IMAGINE driving along the freeway and suddenly getting a whiff of what smells like a grilled steak.

Welcome to scent marketing, a concept proving popular with an increasing number of businesses.

America’s first scented billboard, depicting a towering fork piercing a giant piece of meat, has been erected on the River Highway in Mooresville, North Carolina, pumping out the smell of grilled steak to promote the Bloom grocery chain’s new line of beef.

A high-powered fan attached to the base of the billboard pole disperses the aroma of black pepper and charcoal by blowing air over cartridges loaded with fragrance oil.

Another US company, ice-cream chain Emack & Bolio’s, has also boosted sales by setting up an “aroma billboard” sending out the scent of waffle cones to attract customers to its store in the Hard Rock Hotel in Orlando, Florida.

The company behind both billboards, ScentAir, says it’s only a matter of time before we see similar signs in Australia. ScentAir’s Terry Jacobson said the power of smells could not be overestimated.

Certain smells could bring back pleasant memories. In a shop that might make customers look at a product for much longer than they normally would, increasing the likelihood of them buying it.

Scent marketing, the subject of an international conference in Miami next month, has become so popular that companies are developing and trademarking signature scents, including beer-scented darts, lavender-scented tyres and fresh cut grass-scented tennis balls.

The Kumho Tyre Company says its lavender-scented tyres, which cost up to $330, have been a success in Australia and overseas. The Ecsta DX Aroma tyre is designed for “trend-setting, fashion-conscious drivers”, the company says.

The scent – lavender, with hints of mint, iris and white musk – can be smelt within 10 metres of a vehicle. It lasts for about a year and is most noticeable immediately after normal driving, when the tyres are warm.

In Japan, the Matsuzakaya department store releases different scents into the air at various times of the day. Stimulating scents are released to invigorate shoppers earlier in the day and soothing scents for weary shoppers are released later.

Alex Cosic, from Australian firm Air Aroma, estimates more than 200 companies in this country are using scent marketing, spending up to $10 million a year.

Officeworks is trialling a coffee scent at its South Melbourne store, and the organisers of the Melbourne Food and Wine Festival plan to diffuse the scent of chocolate through Federation Square in March next year.

“In business we always speak about differentiation, innovation and competitive advantage . . . that’s what bring success,” Mr Cosic said.

“So in order to succeed, brand managers are looking for innovation that will differentiate their product from other brands.

“Scent marketing is becoming a must-have kind of marketing tool.”

Posted in Business using Scent, Campaigns, Images of Scent, Scent Marketing, Scent Delivery, Scent in the Media, Scent Marketing Case Studies | Leave a Comment »
Tags: , , ,

Sweet smell of success on Orchard Road – The Australian

April 18, 2010

“What scent will make you spend more? Probably a subtle mix of natural herbs, fruits and flowers as blended by fragrance consultants (THAT WOULD BE US) of Singapore’s super-cool, ultra hi-tech retail mall ION Orchard in the heart of the city-state’s main retail precinct in Orchard Road.”

ION Orchard Mall

“ION Orchard was designed by British architectural firm Benoy, retail design specialists who created the Bullring in Birmingham and Lend Lease’s Bluewater shopping centre outside London, and at last year’s real estate summit in Hong Kong, MIPIM, it was named best shopping centre in Asia.”

Credit: The Australian, March 29, 2010

http://www.theaustralian.com.au/news/executive-lifestyle/sweet-smell-of-success-on-orchard-road/story-e6frg9zo-1225846957347

Posted in Business using Scent, Scent in the Media | Leave a Comment »
Tags: , , , ,

Fashion Season in the Air at ION-Orchard

April 2, 2010
The Lure of a Scent. An Intoxication of the Senses. Free your Instincts

Spring into a Scentsational Season

Spring shopping at ION Orchard promises to surprise and delight the senses with a floral wonderland exuding the Mall’s unique signature scent.

Visit L1 Atrium and B2 Concourse for a “scentsational” experience.

Campaign Credits -
ION Orchard (arguably Singapore’s premiere shopping destination) – http://www.ionorchard.com/
AllSense (ScentAir Singapore) – http://www.allsense.com.sg
DDB Singapore – http://www.ddb.com.sg/

Posted in Aroma Marketing, Business using Scent, Campaigns, Images of Scent, Scent Marketing, Scent Delivery | Leave a Comment »
Tags: , , , , , ,

CityCenter Las Vegas comes to Life

February 22, 2010
City Centre Las Vegas

named Best Commercial project of 2009

CityCenter Las Vegas…the newest section of “desert gold” named Best Commercial project of 2009, the 18 million square foot complex has emerged replete with starchitecture, job opportunities and of course, the smell of success with ScentAir providing scent delivery technology in four of the five luxury resorts.

ScentAir’s presence is noticed immediately in the enormous spaces designed for spas, dining, shopping and residing. Each property destination has been fitted out with ScentAir’s HVAC technology (the ScentStream) to effectively disperse an exclusive  palette of custom created fragrance across their environments, delivering on the promise of a rewarding and engaging guest experience.

Aria Resort & Casino offers over 4,000 guestrooms, 16 restaurants, 10 bars and lounges, 300,000 square feet of meeting space and a full service spa. The fragrance they chose consists of sheer green florals below citrus notes and finishing with vanilla and musk.

Vdara Hotel & Residences greets its guests with a fresh green fig scent and hints of Cassis throughout its non-gaming, smoke-free property. Over 1,400 suites are available, in addition to a sparkling Sky Pool and cabana area.

Crystals Retail & Entertainment is home to an astonishing collection of the world’s most famous elite retailers. Wafting through the open space is a sophisticated green floral fragrance built upon the richness of amber & patchouli softened by notes of fine woods and musk.

Last, but certainly not least, is the majestic Mandarin Oriental Las Vegas. Long known for sincere service and luxurious amenities, the hotel’s crisp scent of citrus and melon notes are balanced by warm spices and myrrh.

Suzanne Robertson, ScentAir’s Gaming Development Manager in Las Vegas, has been working with marketing managers and creative directors since 2006, when CityCenter was just a pie-in-the sky concept. Her invaluable knowlege and influence were depended on heavily as the project took shape.

Other ScentAir Casino clients include City of Dreams (Macau), The Venetian and The Mandalay Bay

Posted in Architecture and Design, Business using Scent, Images of Scent, Scent Marketing, Scent Delivery, Scent in the Media | Leave a Comment »
Tags: , , ,

Cougar Scent – New Cologne Attracts Older Women on the Prowl

August 17, 2009

cougar-scentNow there is a new development in the world of cougars, and it’s a product designed to help men attract them in the “wild.”

Cougar Scent for Men is a new cologne that, according to the manufacturer, has been scientifically designed to help younger men attract older women — particularly those women who are on the proactive “prowl” for younger men.

According to Marlon Williams, a senior product developer with ScentMark Industries, Cougar Scent was created over a four-year period with extensive testing at each stage of development.

ref: http://www.austinprobe.com/cougar-scent-for-men/

An urban definition of “cougar” is “a woman on the prowl for a younger man”.

Posted in Business using Scent, Scent in the Media | Leave a Comment »
Tags: ,

ION Orchard, Award Winning Iconic Mall opens to Sweet Smell of Shopping

July 28, 2009

image_aboution

SINGAPORE – Seated at the junction of Orchard and Paterson Roads, at the prime site of Singapore’s commercial and shopping artery, ION Orchard, the Orchard Turn retail-cum-luxury residential development, one of the most anticipated projects in Singapore, has opened.

A Shopaholic Fantasy- Laid out over 640,000 square feet of nett lettable space across eight floors, and with 335 shops, ION Orchard, will house a collection of global flagship and concept stores of both established and new to-market brands, covering the spectrum of fashion, lifestyle, entertainment and F&B.  Burberry, Dolce and Gabbana, Giorgio Armani, Louis Vuitton and Marc Jacobs, are to name a few.

The mall will also be home to ten duplex flagship stores of some of Singapore’s most favourite international fashion brands. Six of these luxury brand duplex stores comprise a combined area of almost 50,000 square feet.

Speaking at a media preview of the mall’s opening, Ms Soon Su Lin, Chief Executive of Orchard Turn Developments, said: “Our vision for ION Orchard was to create an experience – an icon fitting of its unmatched location at the gateway to one of Asia’s most vibrant shopping strips. This vision has now become a reality, bringing a renewed freshness and energy to the surroundings.”

“True to the multisensory promise that the mall will offer; customized ION Orchard Signature scents have been created and will be subtly diffused throughout the mall…ensuring a complete and engaging experience to any visitor.”

“ION Orchard is committed to redefining the entire customer experience,” says Terry Jacobson, Managing Director of AllSense Pte Ltd. “An architectural masterpiece, it was a no-brainer they decided to extend the traditional paradigm of sight and sound into the realm of scent.  Our sense of smell has been long been overlooked as a decisive vehicle through which we as humans perceive and interpret the world around us, perhaps because it is so automatic. Our sense of smell is also the seat of our capacity for memory and emotion – it is on this note we promise ION Orchard shoppers a truly memorable experience!”

image_directory

About CapitaLand Group (www.capitaland.com)
CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, the multinational company’s core businesses in real estate, hospitality and real estate financial services are focused in growth cities in Asia Pacific, Europe and the Gulf Cooperation Council (GCC) countries.

About Sun Hung Kai Properties (www.shkp.com)
Sun Hung Kai Properties (SHKP) is one of largest developers in Asia, and its core business is in developing all types of projects both for sale and investment. The company has created some of the most memorable icons on the Hong Kong skyline, including International Finance Centre – currently the tallest building in the territory – and it is now developing International Commerce Centre, which will soon reign as the tallest structure in Hong Kong and the third tallest in the world.

About AllSense (www.allsense.com.sg)
With offices in Sydney, Australia and Singapore, AllSense is a pioneer in the creation, deployment and measurement of experiential media for brands and retailers.  AllSense partners with ScentAir Technologies Inc, a global presence in aroma marketing solutions and scent delivery systems. With over 20,000 proven commercial placements in 82 countries and generating over 1 billion scent impressons per year, household names like Westin, Sheraton, Jimmy Choo and Lucky Brand Jeans rely on ScentAir to deliver on the promise of a unique in-store experience for their clientele.

Posted in Architecture and Design, Business using Scent, Scent in the Media | 1 Comment »
Tags: , , ,

Stairwell to Heaven

May 22, 2009

Car Park

British Car Park operator NCP introduces novel scent strategy to engage parkers

In the aim for a better (read wackier) customer experience NCP are turning their previously pee scented stairwells into abmient scent zones. (http://www.ncp.co.uk/stairwellsmells)

“We’ve recently invested in some innovative technology that will allow us to make our stairwells smell,” says a wesbite spokesperson,
” however we want them to smell like roses, a bakery, roast chicken…. You name it – we can make a smell of it!”

And if thats not enough they are  giving you the opportunity ( well you if you live in and frequent their car parks in London, Birmingham, Leeds and Cardiff) to vote for your favourite scent, claiming to roll it out nationwide if it “proves popular enough”

“So to vote for the smell you’d most like our car park stairwells to smell of, please vote below, and when the poll ends, we promise to make that car park smell of roses. Or freshly baked bread. Or fruit. Or bubblegum…. You get the idea.”

“In a recent poll we carried out to test the water for Britain’s favourite smell, people voted in their droves for flowers, but we want to give you – our customers – the final decision on which whiff will win.”

Which city would you like to vote for?

Click here to vote for London
Click here to vote for Birmingham
Click here to vote for Cardiff
Click here to vote for Leeds

Posted in Aroma Marketing, Business using Scent, Campaigns | Leave a Comment »

Airports connect to travelers with scent

May 17, 2009

Airports wake up and smell the roses, the coffee and lots more

UK’s East Midlands Airport, located about an hour and a half north of London, serves about six million passengers a year. Two years ago the terminal underwent a major renovation that included upgrading shops and restaurants. But Sales and Marketing Manager Sarah Fletcher didn’t think upgrading the look of the facility was enough. She wanted the airport to smell better as well.

It wasn’t as if travelers were steering clear of the airport because it was stinky or anything like that. Fletcher says it
was just that, as the 2008 holiday season was approaching, the airport had run out of wall space to decorate or
use to communicate with passengers and the staff was intent on creating a pleasant ambience in the airport. “We
realized,” says Fletcher, “that one thing we could do was send Christmas up the passengers’ noses.”

To choose an appropriate aroma for the East Midlands airport, Fletcher and several staff members went shopping in ScentAir’s scent library. “I told them I was looking for a holiday smell to start people off on their journey. After a day of testing scents, we settled on a cinnamon/Christmas smell.”

Using special scent-diffusers, the scent was piped into the airport for the 2008 holiday season. Now the airport is
sending out a fresh scent for the spring and summer travel season that smells like coconut, almond and suntan oil.
“It’s really about the customer experience,” says Fletcher, “As people go through security it can be a difficult, stressful
experience. Now, as they walk through security, the smell relaxes them and puts them in the frame of mind that
this is where their holiday journey begins.”

It’s not just travelers setting off on their journeys who experience the scent program at East Midlands airport. The smell of chocolate chip cookies being baked wafts through the baggage claim area. “It’s subtle, not overpowering,” says Fletcher, “We’re hoping travelers will feel welcome and at home, but also a bit thirsty and hungry. Then they might fancy something to drink in our coffee shop. It’s a little bit crafty but it works.”

In the United States, ScentAir works with several U.S. airports and/or airlines in varying capacities. When working with airports, the company develops a signature fragrance that can be “delivered” at the check-in counters and in security areas. (For one international airline, a signature fragrance used in the gate areas and frequent-flier club areas is also spritzed
in the airplane cabins between flights.)

Other airports and other airlines might want to wake up and smell the terminals. Sarah Fletcher says this past winter retail sales figures at the East Midlands Airport matched those from the year before, despite the sagging economy. And while sales figures can’t be officially tied to the airport scent, a general feeling of well-being among travelers and employees might be. Lucy Hobson, a duty manager at the East Midlands Airport says while the airport used to smell “just like a building, nothing more,” the new, scented air seems to make both passengers and employees much more relaxed. “And that makes the airport a much better place to work and, overall, a more pleasant place for passengers.”

Credit -Harriet Baskas, USA Today

Posted in Business using Scent, Scent in the Media | Leave a Comment »
Tags: , , , ,

Scented Signage – JCDecaux launches its first Australian ‘scent’ campaign

March 23, 2009

‘scent’ campaign for Fonterra Connoisseur Yoghurt

JCDecaux has launched its first Australian ‘scent’ campaign for Fonterra Connoisseur Yoghurt. The JCDecaux scent boards have been placed in Sydney, Melbourne and Brisbane to give consumers a chance to interact with the panels via a button which triggers a vanilla bean scent emission.

- credit: BandT magazine

http://www.bandt.com.au/

Posted in Business using Scent, Campaigns, Scent in the Media | Leave a Comment »
Tags: ,

« Older posts
Follow

Get every new post delivered to your Inbox.