Aroma is the ‘New Black’

In a marketing campaign for Unilever’s Shampoo Pinuk, ScentAir installed a custom fragrance delivery system to deliver the Shampoo Pinuk fragrance along the sidewalk beside the 394 foot long billboard. The billboard is located next to Ezriali Mall in the heart of Tel Aviv. The billboard is the largest outdoor fragrance project in the world with systems capable of covering over 110,000 square feet.

This entry was posted on January 6, 2010 at 8:42 am and is filed under Aroma Marketing, Campaigns, Scent in the Media.

Tags: billboard, promotion, scentair, Unilever