Rediscovering the Role of Scent in Business, Art, Advertising & Lifestyle
MOS uses ambient scent at the launch party for their ‘Nightlife’ new fragrance for him and her.
The club Ministry of Sound have launched two new fragrances for men and women called Nightlife. The fragrance has a fruity and musky scent and is aptly packaged in a funky designed round bottle, capturing the essence of nightlife perfectly.
In a novel attempt to recapture the attention of visually-overloaded consumers, a Swedish fashion label has turned to smell to create a strong brand image and increase sales.
A unique scent has been created to represent the Odeur clothing brand, described as citrus, clean and appealing to both sexes. The fragrance has been embedded into the clothing, and lasts for up to 13 washes. T-shirts, shirts, scarfs and jeans will exude the ‘Odeur’ smell.
http://www.brandstrategy.co.uk
Thomson travel agency has been using its own holiday scent since 2002.
Using scent to create a holiday atmosphere in a store pulls on the emotional strings that motivate people to book a trip.
The high-street holiday firm pumps out a coconut aroma in three-quarters of its stores and believes offering a sensory experience pushes customers to book their summer vacation.
Glenwright says the coconut scent evokes the positive feelings of past holidays and puts consumers in the mood to book another getaway.
Thomson is keen to release the memory-enhancing aroma in all its shops. The tactic also puts the company ahead of its rivals, according to Glenwright. “It’s emotionally engaging in a different way and makes us stand out from other competitors on the high street,” he says.
http://www.brandstrategy.co.uk
