Archive for May, 2008
May 2, 2008
According to a Study – YES it happened, and YES
the shoppers were even on a tight budget!
Reference: ScienceDaily (Jan. 12, 2008) – University of Chicago Press Journals (2008, January 12).
Aroma Of Chocolate Chip Cookies Prompts Splurging On Expensive Sweaters (Journal of Consumer Research)
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Posted in Aroma Marketing, Research on Scent Marketing | Leave a Comment »
