Great article in the NY Times covering the sensory brand experience that hotels are really understanding,
Quotes from Martin Lindstrom
- Love the title!
http://www.nytimes.com/2007/09/11/business/11scents.html?_r=2&oref=slogin&oref=slogin
Archive for October, 2007
Eau de Hotel
October 18, 2007Scent Research in Retail
October 16, 2007A study by Dr. Anja Stöhr from University of Paderborn (thats in Germany) seems to suggest a strong correlation between the use of ‘aroma’ and a positive retail experience for both shopper and retailer.
The study concludes with the following data.
The use of scent within the retail environment lead to:
- a 15.9% increase in dwell time within the retail environment
- a 14.8% increase in desire to shop
- a 6.0% increase in turnover
