Archive for September, 2007
Aroma Marketing is an exquisite form of Brand Theatre
September 18, 2007Air New Zealand connects with home-sick Kiwis
September 18, 2007ScentAir working with One Green Bean, facilitated this outdoor campaign which traveled from Sydney to Melbourne and back again over the period of 1 month.
The Perfume Shop, a candy store for the senses
September 6, 2007I just bought a bottle of perfume for my girlfriend. The visit led me to consider the notion of selling smell to fulfill the objective of personal branding.
These liquids supremely distinguished from one another, by colour, bottle shape, embossed & debossed packaging.
Colours glinting, famous faces staring out, themes immortalised, frozen in time, captured inside and around these here bottles, almost like a halo, a spirit…..a physical representation of the intangible, indescribable fragrances therein.
Thus is the mysterious experience of scent….beyond words.
