Rediscovering the Role of Scent in Business, Art, Advertising & Lifestyle
A well balanced article on the thrills and spills of Aroma Marketing,
…Experts say fragrance is an effective sales tool because smell is the sense most directly connected to emotion and memory.
“You smell a rose, and your brain doesn’t go, R-O-S-E,” said Charles Zuker, a researcher with the Howard Hughes Medical Institute. “Your brain recalls what a rose is like.”
“White Tea by Westin is a custom-designed scent that evokes the personality of the brand, elevates the senses and transforms any space. Highlighted with notes of geranium and freesia, the ingredients were carefully chosen because of their relaxing properties and are the result of almost a year of research and testing. The white Tea by Westin was introduced in Westin Hotel lobbies around the world as part of the brand’s new Welcome program which is currently rolling out across all hotels worldwide.
“As part of our Westin Welcome program we designed our White Tea scent to create a relaxing and inviting atmosphere for our guests and we’re thrilled that we made such a strong emotional connection that they want to bring that experience home with them,” said Sue Brush, senior vice president of Westin Hotels & Resorts.”
Read the full press release here: http://www.starwoodpressclub.com/index.php?id=34&L=5&tx_swpress_pi%5Bnid%5D=2396&tx_swpress_pi%5Bcmd%5D=single
Great article in the Australian Retailers Association magazine talks about the link between aroma and consumer behaviour, wow they really went into depth about the signature fragrance ScentAir created for Sony Style.
The title of the article (“Making Dollars with Scents”) is a bit overused now, but I guess cliches work.
“Any place that really cares about a customer’s experience is looking into this,” said David Van Epps, chief executive officer of ScentAir
Don’t know how I missed this one -was pointed out to me by an international design firm.
A great insight into the company through an interview with David van Epps, CEO of the company
-Dollars from scents [November 21, 2006]
“AS TOBACCO bans come into force and the air clears in Victoria’s hotels, patrons and staff are being exposed to other noxious smells at unprecedented levels.”
Melbourne Age reports about clubs and bars with new odours the smoking ban has let out
ScentAir has prepared a special palette of winter-warming scents which will keep any indoor environment that much cosier…
Visit us at the Sydney Convention and Exhibition Centre set on beautiful Darling Harbour.
Working with a well-known and well-respected Australian gaming industry consultant, we have carefully prepared a selection of ‘Gaming Scents’. Two of these fragrances are currently used in Las Vegas casinos -namely The Venetian and Sam’s Town.
Interested parties should contact the office to arrange a sample (02 9817 5133)
ScentAir Australasia has been deploying dry-air fragrance systems across pubs and clubs. Now pokie rooms are smoke free and smelling better than ever, and both publicans and patrons are reaping the benefits
