About 80% of what we taste is actually due to our sense of smell. Without the sense of smell, we would only be able to recognise five tastes being sweet, salty, sour, bitter, and savoury.
Archive for June, 2007
Did you Know?
June 7, 2007Apparently a well know fact that
June 7, 2007The Tokyo Stock Exchange diffuses peppermint into the air in the afternoons to make the brokers feel invigorated
Every Person has their own unique Smell
June 7, 2007Try this wacky experiment courtesy of the ABC: http://www.abc.net.au/spark/smelly/whats/
Best Smells around the world -according to Lonely Planet
June 7, 2007From ‘nightflowering Jasmine’ to ‘Italian coffee’, what have I been missing out on for all these years?
http://www.lonelyplanet.com/bluelist/index.cfm?fa=main.viewList&list_id=1322
Smell undervalued as a Sense
June 7, 2007Researchers find SMELL is often an undervalued sense because people are more aware of the visual aspects of their perceptions…..
Research comes from a study on lab rats: http://www.news-medical.net/?id=24345
SMH article about pubs and clubs
June 2, 2007“PUBS and clubs have spent more than $800 million constructing new outdoor areas for patrons in a bid to sidestep the full indoor smoking ban which comes into effect on July 2.”
These groups have the opportunity to enhance their INDOOR environments, and at the fraction of the amount needed to build an outdoor area.
Besides for all the good reasons for getting rid of smoking tabacco indoors, I’m not sure a lot of venues realise how an un-smoky atmosphere will change the mood of their environment , not to mention, now reveal previously unmasked odours like detergents, gaudy perfumes, at worst the smell of sweat…ughh.
Club in the UK finds scent crucial in a non-smoking environment
June 2, 2007“After the introduction of the ban in Scotland and
Wales, the stench of beer and sweat was no longer masked by smoke, and the company had to come up with ways to mask it.”
http://news.independent.co.uk/business/news/article2556510.ece
Trialling Scent in different markets
June 1, 2007It has been a great opportunity to study how scent affects different retail environments, its applications seems almost limitless.
For me, the greatest thing has been recovering my own sense of smell and understanding how people in general can use it to make life a richer experience.
ScentAir.com.au goes live
June 1, 2007We have successfully deployed www.scentair.com.au.
Aroma Marketing, the new frontier
June 1, 2007Since winning the distributorship for ScentAir into Australia / New Zealand, and after scent training at their head office in Charlotte, North Carolina; I can say it has been an exciting yet steep learning curve into the art, science and business of ‘Aroma Marketing’
