Rediscovering the Role of Scent in Business, Art, Advertising & Lifestyle
“Ah, the sweet smell of electronics. Vanilla, with a hint of orange, to be exact.
It’s in the air at the new Sony Style store in Lenox Square, where a little black box on the ceiling puffs out a bit of aroma as shoppers walk through the door.”
Dollars and scents of business: http://www.ajc.com/business/content/business/stories/2007/06/06/0606bizsmells.html
“When it comes to the home, and what that means to people, powerful and rich emotions are triggered. These feelings have nothing to do with a flood of look-alike furniture flyers or hot prices…Deep emotions are triggered by “imprints” that were made in the minds of participants long, long ago.”
FURNITURE WORLD Magazine speaks to anthropologist Dr. Clotaire Rapaille.
http://www.furninfo.com/absolutenm/templates/Article_Retailing.asp?articleid=7568&zoneid=5
US-based researcher Brian Dyches said successful retailers have learned to titillate customers’ senses – visual, aural and particularly olfactory.
Read full article at this link: http://www.news.com.au/dailytelegraph/story/0,22049,21964248-5001081,00.html
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Find the right scent to suit you. Crisp & Refreshing | Warm and Inviting | Fresh and Clean | Invigorating and Stimulating | Relaxing and Soothing |
Selling fragrance through poweful emotions and memory cues
What other products could you sell this way? Do you want your customers to be obsessed about your product?
Moments, memories and emotions – all the powerful things that are said in silence and cherished to be remembered
Thanks to some smart aroma consulting, you can take the guesswork out of selecting the right fragrance to represent your brand or your business (beyond of course what just smells right).
Naturally, selecting scent based on the behaviour it encourages is paramount, however brands and marketers would do well to look into the intriguing legend and legacy fragrances have carried with them for centuries.
ScentAir describes some such fragrance characters at http://www.scentair.com.au/Scent-Palette/aroma-marketing-fragrance-descriptions.html
Did you know….
- Of the five senses, smell is the only one that has a direct pathway to the brain.
- Smell is our only sense that’s initially processed in the limbic lobe – the brain’s emotional centre.
A well-balanced article covering aroma marketing, drawing on case studies mainly in hopitality and retail:
http://www.ajc.com/business/content/business/stories/2007/06/06/0606bizsmells.html
Martin Lindstrom, author of Brand Sense: Build powerful brands through touch, taste, smell, sight, and sound, says that 75 percent of all the emotions we generate every day are due to what we smell—not see.
